Winging It began simply — with our own birds and a love for keeping them healthy and happy. Andy has had birds since he was young, and after a break from it for a few years, he found himself drawn back to them. Before long, he was right back where he’d always been happiest — surrounded by birds. What started as a small hobby soon turned into something a bit bigger, with Andy caring for and breeding a wide range of varieties.

As his aviary grew, so did his search for good, honest feed. He wanted seed that kept the birds looking great, breeding well, and full of life — without the fillers or fuss. So we started sourcing premium seed from trusted New Zealand suppliers, making sure every mix was clean, balanced, and nutritious.

Other bird owners began to notice the results and started asking where they could get the same feed. That’s how Winging It took flight — born from a genuine passion for birds and a simple belief that quality nutrition shouldn’t be hard to find or overpriced.

Today, we’re proud to offer that same premium seed to bird owners across New Zealand. Whether you’re just starting out with your first pet budgie or managing a busy aviary, we’re here to make bird care straightforward and stress-free. Our goal is to keep it simple, quality products, fair prices, and reliable service you can count on.

When new owners buy birds from us, we love helping them get started with our feed and starter packs — so their birds continue on the same great nutrition they were raised on. It’s a small way we help set them up for success.

At heart, Winging It is built on a shared love of animals, a respect for nature, and a belief that every bird deserves the best care possible. From our aviary to yours — we’re here to help your birds thrive, one happy feather at a time.